Why use Audio?


Audio creates a more personally engaging visitor experience

Sound helps to define and ‘colour’ a space or site. Interpretive and retail research has shown that visitors who access multi-sensory environments learn more, engage more and enjoy more than at single-sense displays. Senses of sight, hearing, touch and even taste and smell all help to communicate key messages while establishing an emotional connection to a place. And seeing, hearing and doing are the keys to learning well.


Audio gets your messages across

Audio will also assist in fulfilling your communication objectives of education, brand/product awareness, enriched emotional connection and entertainment. Many venues have already realised this and have value-added audio experiences to their visual signs and displays. 41% of shoppers who recall hearing retail audio ads made an unplanned purchase after hearing a commercial or announcement about the product instore (Arbitron Inc). In the same research, more than one-third of shoppers purchased a different brand after hearing a retail audio ad instore.


Audio can be creative, getting positive attention

Communicate creatively to visitors of all ages - use audio interviews, songs, narratives, discussions, atmospheric soundscapes and acted sequences in your promotions and advertising. This is an effective way of getting your messages across, rather than simply using ads.


Audio expands your audience

Site-based Barking Owl Audio Players also ensure that as many of your visitors as possible have access to your sound experience. In particular, older visitors, people with disabilities such as sight or motor impairments, ‘technophobes’, health-conscious, young children and people of other countries and languages can be catered for, expanding your audience considerably. Barking Owl Audio Players are ‘soft’ technology, providing an enriched visitor experience without being obvious or requiring visitors (or your staff) to learn new technologies.


Barking Owl Audio Players counteract common audio display problems encountered with other audio systems.

‘Noisy’ visitor experiences can be a major problem when using audio in signs and displays, particularly in staffed or large open sites such as retail centres and reception areas. Inappropriate use of (or low-quality) sound does more than simply ruin your digital signage content; it creates a place that people, including your staff, want to get away from as quickly as possible. Annoying soundscapes in retail areas have been shown to reduce shopper dwell time.


Barking Owl Audio have resolved this effect by motion-activation (avoiding continual playing), by providing either sequential or random play programs and by providing optional directional speakers - highly focused audio delivered where you want it and nowhere else. And all types of our high quality speakers reproduce all voices clearly, even at very low volumes, making it easy for the listener to hear and understand your audio message (see Technical Summary).

Frequently Asked Questions

Download our FAQs pages (3xA4) for our solutions to common audio questions. And please send us more questions! FAQs.pdf